Vienna’s food and beverage industry can be notoriously unforgiving, with many small businesses struggling to survive beyond their first year. However, Tea DM, a local boba tea shop, has defied the odds, thriving even in the face of direct competition.
Located in the shopping center on Maple Avenue alongside popular restaurants like Mod Pizza and Taco Bamba, Tea DM has cemented itself as a go-to spot for any boba tea lovers. Despite competition, including the now-closed Bubble Mochi across the street and Vivi Bubble tea a few blocks down, Tea DM has managed to capture the loyalty of the Vienna community, particularly among local students.
One of Tea DM’s key strategies has been its strong connection with middle and high school students. The shop engages and entertains its audience through TikTok and Instagram, frequently posting funny and engaging videos that grab the attention of young customers. Additionally, Tea DM offers a student discount from 3 p.m. to 6 p.m. on school days, making it an affordable and appealing after-school destination. Many students work at Tea DM as well.
“I have been waiting to turn 16 so I can get a job at Tea DM.” Riley Dennehy (’28) said. “It is such a fun environment especially with all of the students that work there. Everyone I know loves the job, and I can’t wait to start working!”
Although they don’t offer food like some competitors did, Tea DM’s success can be attributed to its larger drink sizes, creative flavors and loyal customer base. As a result, Tea DM has kept its position as Vienna’s most popular boba tea shop, proving that community connections and good marketing make all the difference in a competitive market. Their menu offers all kinds of drinks from fruit teas to milk teas and even caffeine free options. All drinks come with customizable ice levels, sweetness and add-ins so anyone can find something that they will enjoy. Customers are constantly expressing their love for flavors like the color switch lemonade or the brown sugar milk tea. They also offer a broad range of add-ins from tropical fruit jelly to custard pudding. There are so many different combinations to try, and Tea DM makes sure they are always delicious.
“I love the moonlight mango drink that Tea DM has. It’s so refreshing, and I always pair it with mango jelly,” Jane Ferrara (’25) said. “This has been my go to order for years now, but I definitely want to try more of their other flavors in the future because they all look so good.”
Tea DM’s ordering process is another aspect that appeals to so many. No matter if you place an order ahead online or in person, the workers will always have your drink ready in a matter of minutes. Every drink is consistent in flavor and taste, so it will be sure to satisfy you every time.
“I’ve been going to Tea DM since it opened, and it will forever be my favorite place to get boba in Vienna.” Carly Schweers (’28) said. “The location is super convenient and they always have my drinks ready so quickly if I order ahead on my way home from school.”
Tea DM has really shown that a small business can thrive with the right mix of great drinks, smart marketing, and a strong connection to the community. Their focus on students, from fun social media posts to after-school discounts, has made them the number one spot for boba tea in Vienna. With their creative flavors, customizable drinks, and fast service, it’s no surprise that people keep coming back. Whether you’re a regular or trying it for the first time, Tea DM is the perfect place to grab a refreshing drink and see your friends.